Illustration Analysis

                                                       

Matthew Midgley

This piece of work was done by Matthew Midgley, it was made for an advertisement for Ikea.

 I think to create this he would have used water-colours and fine-liners and pens to do outlines which gives the work a hand drawn touch, which also relates to the scale of the work, which is quite small so it gives a small delicate touch which works with the hand drawn look, the main subject is the only thing in the colour whereas the other drawings are not in colour showing that they are not as important as the main subject, also a white background has been used which brings out the coloured image more, however with both Natsko Seki's and Andrea Josephs work they do not necessarily have a main subject and have many things going on in their work.

Matthew has done work for other companies other than Ikea such as converse, I think he is chosen to do work for these companies because his work has a home/hand made quality to it, therefore it implies what is being advertised has a home/hand made quality to it and would attract a certain audience, there are no pictures of people included in his work which show he advertises products like food and home decoration rather than things such as clothing and fashion, unlike Natsko Seki who includes people in his work, which makes the work seem more social and as if it is something for people.

Personally I like Matthew Midgleys work because I like the hand drawn look to it, and the contrast of the materials between the watercolour and the fine-liners and also I like the look of water colour work as I like the different shades and tones that you can get when using them.

Nastko Seki 

This piece of work was done by Natsko Seki who has done work  for clients such as Louis Vuitton, Transport for London and waterstones.

To make this piece of work I think Natsko Seki would have used materials such as paper, paints and pens/pencils,and techniques such as paper cutting, this is effective in his work because the materials clash and create a contrast between each other and make certain elements of the image stand out from each other, for example in this piece of work the trees stand out the most as they look as if they have been cut out from a magazine and they are a different material to the rest of the image.

Natsko Seki has done work for large brands/companies therefore the work has to look more professional, which I think is represented with the materials used, as there are straight black lines drawn in pen used  for the buildings in the back ground and block colours which gives the work a formal and simple look, the use of the white buildings in the background of the picture makes all the colourful objects stand out more in comparison, the work 

is for commercial use rather than for personal use which matthew Midgley and Andrea Josephs work is more likely for as their work is hand drawn, which is why I think Natsko Seki includes people in his work to make it look more social, as the large companies have big audiences of people they want to appeal to therefore adding people into the work for an advertisement might make people feel more involved or included.

Natsko Seki was one of my favourite artist out of Andrea Joseph and Matthew Midgley as I liked the used on different materials on each other and how they contrasted each other, and how her work is interesting and there is alot going on in the work.

Andrea Joseph















This Piece of work was done by Andrea Joseph, this particular piece of work was done for personal use, although she has done work for exhibitions.

To create this piece of work Andrea Joseph would have used materials like biro pen and pencil as that is what she uses throughout most of her work, which gives the hand drawn quality to the work and makes it a lot more personal to the artist because when you draw by hand not every detail is perfect, which is similar to how Matthew Midgley works, although there is no main subject as all the objects are more or less the same size and there is not colour on the page therefore it does not make any object in particular stand out maybe suggesting they are all as important as each other and also to draw attention to the fact that each item has been drawn out individually in detail so you aren't just supposed to focus on one item in the image.
Andrea Joseph does work for exhibitions and  for personal use, I think she chooses to do this because her work is a form of expressing her self.