Aesthetics
Matt's typography is digital which also allows him to work on a larger scale and uses bold blocks of colour also, a lot of geometrical shapes so the work looks structured and well thought out, whereas with Hennie's work it is hand drawn allowing her to add a more personal touch to the work as each letter would not come out perfect, but she also uses bold colours and big fonts making the work seem more appealing and interesting to look at
Context
Matt was Born in 1980 in portland and used to do graffiti, which may have inspired the style of his work now, and also his work has a modern and futuristic look to his work as it is digital, he has worked for large companies such as coco-cola and nike,whereas Hennie has done work for smaller companies such as the the guardian and waitrose which may represent both the of the scales of their work, Hennie studied illustration in brighton which i think also had some input to her work as the typography is hand drawn and its very playful and there are also images within the text.
Meaning
Matt has worked for much larger companies than Hennie Haworth, I think this represent his work as it is usually big and bold therefore bigger companies would use his work as its more noticable, With Hennie haworths work I think the handrawn aspect of the work adds a personal touch to the work and also the font for each name on the work represents the personality of the people.
Personal response
Matt's work seems to be futurist and could also been seen as musculine because the word is also bold and uses geometric shapees, its also very colourful and vibrant, Also Hennie's work is Bold and interesting because of the colours used, its also very personal work because its handrawn, and also has a feminine touch to it because its drawn delicately.
Matt W.Moore
Hennie Haworth
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