This Logo Is for the drink 'Shmoo', The logo is the word shmoo in white with a outline of yellow and black, then there is a pink splash behind the word to imply its a milkshake, I think this logo is aimed at a younger audience as it has an innocent look to it due to the rounded letters, and the outlines make the logo look bubbly and friendly.
The main colours used are White and pink which are the colours many people would associate with milk or milkshake, the pink especially makes it more obvious that the logo is for a milkshake, as if you look on other milkshake logo's there is also a lot of pink, therefore people most associate pink colours with milkshake.
The use of bubbly/rounded letters for the logo tries to give the image that the drink is a young or fresh drink, and also gives us some ideas on how it may taste, e.g. the letters are bold therefore the flavour could be very bold.
Personally I think the logo was successful because if I was to see this drink in a shop I would most likely buy it due to the bright colours used in the logo as it makes it stand out from the rest, it might influence my own logo design as I may consider how different fonts and colours take an affect on who would buy the product.
